Team Name:
Sober Tiramisu
Team Members:
Sober Tiramisu
Despite the many travel destinations in the Northern Territory, tourism is low in the area. Our new data-driven digital itinerary planner powered by Machine Learning algorithms provides a user-friendly platform that aims to address the current challenges in NT trip planning. It focuses on simplifying itinerary creation and providing affordable itinerary options. By promoting the planner through collaboration with influencers, we can boost tourism in the Northern Territory and increase revenue from tourism in the area.
Data Story for HelloNT
-Your Digital Itinerary Planner
Simplifying Northern Territory Visit Planning: A Data-Driven Approach to a User-Friendly Website
1. Introduction
● Digital Travel Planner in boosting tourism in NT
● Target Audience (Domestic Vacation Visitors) - Northern territories has the highest Predicted 5-year-average domestic visitor nights growth (%) compared to other areas (NT:6.5%): https://www.tourism.australia.com/content/dam/digital/corporate/documents/tourism-australia-travel-sentiment-tracker-domestic-15-20-june-2022-v1.pdf
2. Problem Statement
● How can data be used to create innovative solutions that boost tourism in the Northern Territory, attract more visitors, and/or enhance their cultural experience?
● Current website issues: scattered information, poor navigation
● User pain points: difficulty in creating itineraries, budget management challenges
● Current planner-
○ Transparency Issues
○ Poor Customer Service
○ Ease of Use: Booking accommodations seems complicated on these platforms, leading to user frustration. A streamlined, intuitive user interface with features like easy booking modifications and a step-by-step guide could differentiate your product.
3. Data Evidence
Based on the latest visitor dataset from the official Northern Territory Government website, the following information has been gathered:
● Purpose of visiting Northern Territory was classified as:
○ Holidays decreased by 41%
○ Visiting friends and family increased by 29%
○ Business related trips increased by 2.8%
○ Other (education, employment etc) increased by 7.2%
○ https://www.tourismnt.com.au/system/files/uploads/files/2024/International_snapshot%20YE%20Mar%2024.pdf
This information suggests that people visit Northern Territory mainly for living, employment, visiting families, but do not explore the area for holidays or as a leisurely trip.
● The 5 most popular activities for travelers with accessibility needs were:
○ Dining at restaurants/cafes 64%
○ Visiting friends and relatives 39%
○ Shopping 24%
○ Sightseeing 23%
○ https://www.tra.gov.au/en/economic-analysis/accessible-tourism-in-australia
Therefore, travelers with accessibility needs prefer to visit restaurants and visit their friends and families, rather than sightseeing. This could be because restaurants and cafes are known to provide fully accessible paths and entry points that ensure quality experiences. Visiting history or heritage buildings, sites, monuments sat at just 4% of priorities and attending festivals/ fairs or cultural events was even lower at 3%.
● Weather:
○ Dataset for monthly weather and temperature
○ https://reg.bom.gov.au/climate/dwo/IDCJDW8014.latest.shtml
○ Recommended places to visit based on weather can be found on this website:
○ https://ntnow.com.au/weather-and-when-to-travel-in-the-nt?srsltid=AfmBOoo79qC87iuKaBwoCcEu0QYJ1gw-T23XpllhrqjN07Bawk95yo6z
● Events:
○ Month-wise events calender:
○ https://assets.contentstack.io/v3/assets/blt0a1258326b2bae62/blt1d3ee679ddc44609/TNTCS-0007333%20-%20Calendar%20of%20festivals%20and%20events_v5%20(May%202024%20update%20FA).pdf
○ State wise event list that contains all events happening in Northern Territory https://ntmajorevents.com.au/state-event-list
● User feedback: survey results highlighting key frustrations
● Financial Concerns
Go to Challenge | 25 teams have entered this challenge.
